Steve Jobs through sheer tenacity and resilience, focused on simplicity. Fired from Apple, created NEXT, rehired by Apple because he knew above all else simplicity matters. Eric Burke The Utility industry work force is passing this ephemeral moment in technology development. Jobs' vision while transformative was painful, knowing beforehand 'NEXT' was never to be successful. He was not creating gadgets, but rather an ecosystem and few saw it for what it was. Utilities like the

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