Energy Efficiency, Technology, and Startup Incubation in the Heartland Executive Summary Northwestern University, McCormack School of Engineering graduates Nikita Jain, Rushi Shah, and Ben Wagner recently concluded a three month co- sponsored (by, Veritatis Advisors Chief Don Macdonald and Vissant Capital Director Doug McConnell) market cluster analysis to pinpoint midwestern energy efficiency (EE) free market, policy, and startup incubation hurdles and opportunities. This ground breaking piece, the team considers Midwestern economic engine capabilities, workforce capabilities,

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