Veritatis Insights considers the economic rebound principal known as 'Jevons Paradox' as it applies to a widely known product, Scottish Whiskey. Scotlands fine whiskey industry is an example of the consumption and manufacturing cycle described herein. We can consider the implications to energy and resource efficiency, waste production and by-products as a CEO or Board of Directors. Legend credits Irish monks with whiskey’s invention. Traveling in the Middle East during the Crusades, they realized the copper

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Veritatis InSights   Sustainability has yet to Become Embedded in Our Every Day Lives If you look closely at the Google search word trend graph for the word "Sustainability" over time, a telltale pattern emerges which belays a lack of behavioral engagement to the level of everyday life similar to the word "Green," especially in retail segments. So how do we Embed Sustainability in Every Day Life? The hills and valleys repeat and you will note

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In an exert taken from Supply Chain Brain, Veritatis Advisors Partner West Monroe Partners, David South Head of Sustainability, highlights some of the out-takes from COP21 and study implications coming into focus. West Monroe Partners found that 49 percent of North American supply chain executives don't view sustainability as a strategic priority. And 64 percent have no plans to adopt sustainability initiatives in the coming years. Like it or not, though, they're going to have to take steps

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ENERGY MANAGEMENT BEHAVIORAL DECISION MAKING By Don Macdonald, LEED AP, CEM   Not often talked about is an obscure behavioral and computer science religion called Decision Support, a basic form of Artificial Intelligence (AI) and part of understanding ENERGY MANAGEMENT BEHAVIORAL DECISION MAKING. Will artificial intelligence evolve and make conscious efficiency choices (or lack thereof) for us? Is much of the human "choice" from efficiency already being eliminated, controlled by the 'man" and dictated by

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Veritatis Advisors Midwest Energy Efficiency Alliance (MEEA) 2016 Inspiring Efficiency Award Nominee   Energy Efficiency Leadership, Education, Impact, Marketing and Innovation Veritatis Advisors is proud to announce its nomination as a leadership finalist in the 2016 Midwest Energy Efficiency Awards, this is the second year in a row for Don and his team to receive this important recognition for works in energy performance, education, management, and Innovation. The work recognizes educational techniques and delivery methods

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